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SITE FEASIBILITY

Start with the parcel and intended use.

Identify the site, target product, ownership plan, and questions that could change feasibility.

Record the parcel identifiers and governing jurisdiction. Review access, easements, utilities, topography, environmental questions, and the existing title and survey information. Separate confirmed documents from assumptions and assign specialist work before an acquisition deadline makes it difficult to investigate.

PLANNING, ZONING & ENTITLEMENTS

Distinguish a concept from an approval.

Follow adopted rules and actual application documents for the correct jurisdiction.

A general plan, zoning map, proposed project, staff recommendation, and final approval describe different stages. Confirm the currently adopted ordinance and the conditions of any approval. Track the approving body, date, next milestone, and documents. A mailing address or news headline does not establish an entitlement.

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LAYOUT, POSITIONING & COMPETITION

Connect the product with its intended buyer.

Compare the planned product with the alternatives buyers can actually choose.

Study property type, floor-plan utility, access, amenities, ownership costs, and current competition. Ask what the target buyer receives that competing homes do not offer. Keep a resale or lease-up assumption tied to dated evidence, and identify the conditions that would require a different plan.

BUDGET, FINANCING & SCENARIOS

Model the timing as well as the cost.

Keep acquisition, construction, carrying costs, contingencies, and sale or lease-up assumptions visible.

A development estimate needs a documented schedule and qualified cost inputs. Test delays, financing changes, cost overruns, and a slower exit. Separate an illustrative scenario from an approved lender model or contractor estimate. Use the analysis to expose decisions and unanswered questions before relying on a projected margin.

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7169 Canyon Dr Park City Utah luxury home exterior
PRE-SALES, MARKETING & EXECUTION

Prepare the sales story before launch.

Build clear product information, imagery, availability, and inquiry handling around the project’s actual status.

Marketing should accurately explain what is built, approved, proposed, or subject to change. Coordinate disclosures, contracts, completion assumptions, and specialist review. Plan how interested buyers will receive answers and updates. Adam can help organize the real estate positioning and sales process around the documented project.

Make your next move with confidence.

Bring your questions. Adam will help you decide what belongs on your shortlist.